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Speaker: Dr. David T. Wu
Harvard School of Dental Medicine

Abstract: In today’s competitive market, every dental professional is identified by a brand. Whether you are applying for a new associate position, expanding your private practice, building your academic career, your success depends on getting others to recognize your value. Understanding the fundamentals of creating your professional brand and getting comfortable marketing yourself is key. This webinar aims to introduce the principles of building a professional brand with a specific focus on the process of brand creation and strategies for effective marketing. We will review key steps in building your unique brand, evaluate strategies to market your professional brand, and understand the advantages of various platforms to help you build your marketing toolkit. The ultimate goal is to help dental professionals building their unique brand and help them embark on their path to success.

Learning Objectives:

At the conclusion of this course, participants will have learned about:

1. Understand key steps in developing your unique professional brand
2. Evaluate strategies to create and market your professional brand
3. Recognize the advantages of various platforms in your brand building journey
4. Develop your own strategy to building your professional brand

Tuition: $49/1 ADA CERP credit hour

Course Prerequisites: None required 
Course Format: Virtual Lecture
Conflict of Interest: None reported by speaker
Contact: Caitlin Laughlin at caitlin_laughlin@hsdm.harvard.edu
Cancellation Policy: Cancellation 7 days before the course will be eligible for full refund. No refund will be made within 7 days of the course initiation date.