The Business of Brushing Teeth and Oral Health:
Are Brands the Best Actors to Sustainably Drive Health Gains at Scale?
Myriam Sidibe, DrPH, Director, Social Mission, Unilever Africa (sabbatical)
Senior Fellow, Mossavar-Rahmani Center for Business and Government, Harvard Kennedy School
Myriam is one of the world’s leading experts of brands that drive health outcomes through mass behavioural change. From within Unilever, she has created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene behavior change programme in the world, and conceived and established the multi awards winner UN recognized Global Handwashing Day – now celebrated in over 100 countries. Her foresight in establishing Lifebuoy’s social mission has resulted in being replicated across Unilever as best practice examples for brands looking to positively impact the world whilst driving market share. Over the past 20 years, she has worked in over 20 countries in Asia and Africa for the public sector and the private sector, arguing for a more transparent relationship between the for-profit and not-for-profit sectors, advocating the need for businesses to gain growth and profits from engagement in social and health issues in order to build more sustainable, effective interventions, and is a regular commentator in the media on this. Myriam is from Mali and holds a doctorate in Public Health from London School of Hygiene and Tropical Medicine and a Masters in Water and Waste Engineering from Loughborough University, UK.